The name Wyld was chosen to reflect the link between the Pihepe’s survival through Natural Selection and what man naturally selects in order to thrive.
Wyld garments mimic the natural fleeces of the Pihepe, which endure extreme conditions in the wild. These woollen garments allow you to adapt to your environment in the same way the sheep’s wool is able to adapt to its environment.
Natural selection is what nature naturally selects
The vision was to become the world’s premier wool producer of easy care, ethical, organic sheep with a goal to create unique fibres of outstanding quality by combining the wonderful diversity of nature with infinite human ingenuity.
“Sustainability meets beauty”
Roger believes that no one can identify the best selection of sheep to breed but he thinks he can deselect the worst. Wyld products are made from the wool of the Pitt Island wild sheep which are bred through Natural Selection, therefore allowing you to experience this wool in its strongest form with the best attributes.
WYLD CELEBRATES THE WONDERS OF NATURE
“Little Bo Peep has lost her sheep and doesn’t know where to find them. Leave them alone and they will come home, wagging their tails behind them.”
We named these sheep Bohepe to reflect the link between their wild origin and how they are farmed wagging their tails behind them.
Our
Promise
Ethical, regeneratively farmed sheep
Our sheep receive minimal yard work in their lifetime and their tails are left as nature intended, wagging behind them. No injections, no antibiotics, no drenching, no dipping, no tailing.
Natural, undyed, chemical free
Our sheep are chemical-free. Our products are natural and undyed. We do not superwash or thermoset.
The only range with nylon is our socks as it is required for strength and durability.
Slow Fibre Movement
QUALITY UNCOMPROMISED BY SPEED.
We use slow manufacturing to meet the needs of the fibres, carefully creating each yarn for your use.
Sustainability
Wool has long been accepted as an environmentally positive fibre choice with
a number of benefits, such as being 100% natural, renewable, biodegradable, and recyclable.
Our packaging is also reusable and recyclable. We’re always aiming to improve.
New Zealand Made
We lovingly create all of our products in New Zealand. No big company offshore shipments here, just us and our love for bringing you locally-made goodness.
Guaranteed
If for some reason you’re unsatisfied with your order or it arrives damaged please get in touch so we can help.
Please email hello@wyld.co.nz
Meet the team
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Roger & Nicki Beattie
Pioneers of Cosywear
Roger Beattie, is the passionate pioneer behind Wyld woollen products. His late wife Nicki, who was instrumental in the rise of their unique brand. Together, they farmed Pihepe and Bohepe sheep on their land on Banks Peninsula in the South Island of New Zealand.
The passing of Nicki in 2021 was a hard blow, but Roger continues to honour her memory in the work that he does. Together, they built a brand that celebrated the beauty of nature and the deep connection between land and people.
Wyld is more than just a brand but a testament to the power of dedication, and care, for the natural world.
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Nicki Beattie's tribute to Wyld
Nicki Beattie - Owner/Farmer
(Sadly passed away in 2021)
Nicki was passionate about regenerative farming and Wyld. She managed the farms until 2021.
Nicki loved Wyld and sharing the story and products with everyone she met.
During her illness, she found immense relief from wearing Wyld.
Read her poem - Wyld by my side
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Nicole & Angela
Sales & Marketing, Business Manager
Meet Angela and Nicole, with over 20 years of friendship under their belts, these two bring a special kind of energy to Wyld.
Angela is the business manager, implementing her savvy skills to keep Wyld running smoothly, and together with Nicole, they are the sales and marketing gurus, sharing the story of Wyld with the world.They can often be found in the office, brainstorming new ideas to take Wyld to the next level, or out in the field, sharing their love for Wyld with anyone who will listen. Join them on their journey and discover the uniqueness of Wyld.
